When creating a new website for your business, one of the most important aspects of the site is the written content. As professional and stylish as your site’s design may look, if potential customers begin to read text that is unappealing, vague or just badly written, they will look elsewhere. Therefore the content can really make or break a business website; the more professional and impressive the content sounds, the more visitors will want to engage in your services.

This type of writing is known as copywriting, and it is as much a science as it is an art. The way your copy (website text) is written will determine how easy it is for search engines to locate your site when relevant searches are made. This practice is called search engine optimisation (SEO), and it is important for your content to be written with this in mind if you want to improve your website’s traffic.

AAPC Direct’s dedicated copywriters are experienced at producing creative and engaging content targeted at your particular market; we have worked across all manner of sectors, and have a firm understanding of how to write SEO friendly copy that is natural and fluid. Our writers have a knack for producing content that stands out, whether it’s stylish copy aimed at a young audience or B2B copy for professionals.

Our copywriting services can be utilised in conjunction with our wider web design package, or can be used as a stand-alone service; perhaps you are happy with your website and just want some fresh wording to keep your visitors on-site, or perhaps you want an entire overhaul.